Compensation administration why do regional managers at Bank of America in Dallas, Texas, earn more than the bank associates? Intuitively, you might say that the regional managers are more skilled and have greater job responsibility, so they should earn more. But how about regional managers are more skilled and have greater job responsibility, so they should earn more. But how about regional managers who specialize in commercial accounts? Should they make more or less than regional managers who supervise several branch operations? The answers to questions such as these lie in job evaluation.