BRAND enhances the personality of a person. In Jaipur, people associate brand with the
quality of product, style and its design. In return, they expect the branded product to provide
them recognition, satisfaction and value for the money invested. Survey depicts that there is a
relationship between the consumer’s income and the satisfaction derived from a purchased
product. People are price sensitive and the final selection or rejection of the good depends on
price/budget of the buyer.
From the brand aware people, comfort and product are key motivators for purchasing
branded garments.
Price is the biggest influencer for decisions on purchasing.
There exist relationship betweens between Income and satisfaction
Major brands recognized by survey respondents, in different apparel categories are as
follows:
Jeans: Levis
T-shirts: Levis and Pepe Jeans
Formal shirts and pants: Koutons