Quality graphic design improves your marketing materials in many ways. First, a well-designed piece, whether it is printed, video, or electronic media (like your web site) will support and enhance your message using visual language.
We perceive information on many levels, both verbally and non-verbally. Graphic design conveys a sense of your organization in a visual, non-verbal way.
Graphic designers also enhance the readability of your materials. They will select colors, typefaces and sizes, and imagery, and then lay out these materials in a way that guides the reader's eye through the messages.
"It's packaging," said Philadelphia-based graphic designer Sharmi Patel.
"An organization may have great ideas and great goals, but a graphic designer can put them together in a way that is appealing, that enhances consumer perception."