Ayutthaya in the present day has prospered into a major food tourism destination with a density of high quality
Thai restaurants and the Thai-Chinese styled rice noodle soup shops, an abundance of local food souvenirs in the river
markets and food festivals along with a plenty of events to attract tourists. From the interviews and observations, the
result found that Ayutthaya is absolutely a food destination for gastronomic tourists and the city illustrates its success
through these concepts: 1) presenting food as a means to create cultural capital and social status, 2) developing a density
of local food product which results in a tourism eating and shopping experience, 3) creating a local authentic promise
based upon good quality and fair pricing, 4) creating a unique food product better than that found in other regional food
destinations, 5) local entrepreneurs seeing themselves as being involved in tourism and 6) tourism providers focusing on
food as a point of difference.