This knowledge is collected in order to understand customer motivations and support giving services in a
personalized way and includes backgrounds of the customer, communicating with him, his needs and expectations
of a purchase.
Collecting and analyzing knowledge about customers is certainly one of the oldest forms of
knowledge management in the field of customer relationship management.
In addition to the raw data of customers and past transactions, knowledge about the customer, also considers the customer's current needs, future aspirations, relationships, shopping activities and financial capabilities. Knowledge about the customer is gathered through the support and service process of customer relationship management and in the analysis process, the customer relationship management is being analyzed