Complaints management can benefit your business. Nice to see a business owner complaints as an opportunity to build relationships strong customer business and improve service to their customers. Customer complaint information about how they want to develop their business due to the impact of the complaints about your business. By if the complaints have been handled badly, the customer may withdraw the business and encourage others to do the same complaints have been handled well. Can help you retain existing customers and may result in a new customer business. This guide explains. Business to become a highly regarded singer by development and use policies for the management of services, customer complaints and customer feedback.