The Enterprise Instant Messenger (EIM) project for BB10 is intended to use BB10 to mobilize certain instant messenger protocols popular within enterprises.
EIM extends the penetration of BlackBerry by providing real-time communication functionality and reinforcing RIM’s position as leader in the enterprise market.
Smartphones are not just used for calling and emailing (enterprise essentials).
Other business collaboration functions are required by decision makers. In particular, field and salesforce services, business information services, and online meeting software.
EIM solutions are placed in the 73 percent of mobility solutions that are accessed by employees via their smartphones according to the study.
The current BlackBerry operating system has about three million active EIM users.