Facing these challenges, IKEA’s U.S. expansion has moved slowly. The company opened only three U.S. stores from 2009 to 2012 and does not plan to open any new U.S. stores in 2013. IKEA’s low-cost, do-it-yourself marketing strategy is not a perfect match for U.S. tastes in furniture retailing, nor does the company have the financial resources and marketing experience to roll out a large number of products and stores simultaneously. The most recent economic conditions have not helped either. As the company looks toward further expansion into the U.S. market, it must consider a number of relevant issues in both its internal and external environments.