Demographics refers to published information about a population of people. Businesses and organizations. The most common source of data about population is collected by the federal government every ten years-the national census-and compiled for the public by Statistics Canada. This is the primary source of information that permits the entrepreneur to identify the desired market.
Census data is readily available in public libraries and lists extensive population information including
.location
Households
Incomes
.age groups
.culture
.family size