The2014 Annual 3PL Study survey found many
shippers take a tactical, rather than strategic,
approach to using GTM to manage global
trade, entrusting GTM to more traditional
departments, namely logistics (23%), compliance
(13%) and procurement (12%). Advanced GTM
users locate it in departments where it would
play a more strategic role or consider it a crossfunctional application. Basic users also typically
apply GTM locally by region, while advanced
GTM users use it globally to optimize sourcing
decisions. Advanced users also consider PTA
terms alongside other factors in evaluating
locations, integrate their GTM applications
with other tools and apply GTM early in the
design and manufacturing processes.