During its formative years, when TH

During its formative years, when THAI was mainly a regional airline, the aircraft carried a logo which became known as the 'dancing man', a stylised image of a Thai classical dancer. By the mid 1970s, when THAI had greatly extended its global reach, a new design was considered desirable, to project a more modern and international image. The design chosen, created by Walter Landor Associates, was the purple, magenta and gold 'jumpee', which incorporated elements of traditional Thai imagery, the gold of temples and rich colours of tropical orchids and Thailand's lustrous silk.

During its formative years, when THAI was mainly a regional airline, the aircraft carried a logo which became known as the 'dancing man', a stylised image of a Thai classical dancer. By the mid 1970s, when THAI had greatly extended its global reach, a new design was considered desirable, to project a more modern and international image. The design chosen, created by Walter Landor Associates, was the purple, magenta and gold 'jumpee', which incorporated elements of traditional Thai imagery, the gold of temples and rich colours of tropical orchids and Thailand's lustrous silk.

During its, formative years when THAI was mainly a regional airline the aircraft, carried a logo which became known as. The "dancing man", a stylised image of a Thai classical dancer. By the, mid 1970s when THAI had greatly extended its global. Reach a new, design was considered desirable to project, a more modern and international image. The, design chosen created. By Walter, Landor Associates was the purple magenta and, gold "jumpee", which incorporated elements of traditional Thai. Imagery the gold, of temples and rich colours of tropical orchids and Thailand "s lustrous silk.