Responsibilities:
Conduct marketing research and interpret the result into strategic marketing communication plans for both above- and below-the-line media to align with the company's objectives
Lead branding activites and liaise with both internal and external parties regarding the production and implementation of the marketing communication campaign
Monitor competitor's branding strategy and provide branding recommendation to all parties
Qualifications:
Bachelor's degree or higher in any related field
Minimum of 5 years experience in advertising and branding
Experience from a well-known advertising agency preferred
Creative, self-driven, and assertive with high initiative
Good command of English