Crisis Management
Fact to risk / Failure , Being out of cortrol,
Dis approval rejection , Admitting ignorance
Looking foolish ,Looking weaker
Personal change , Strength of conviction,
Toughness to stand by them
Communication
Know your audience
What does the audience know about the issues initiatives
What does the audience think the know about the issues initiatives
How does the audience like to know aboiut the issues inititives
What will the audience understand