Starbucks mobile trucks are rolling to three additional campuses: Rutgers University in New Jersey; Stony Brook University in New York; and Sacramento State in California. The Starbucks mobile trucks first arrived at colleges two years ago to campuses at Arizona State University, James Madison University in Virginia and East Carolina University in North Carolina. A Starbucks mobile truck also serves travelers at the Molly Pitcher rest area on the New Jersey Turnpike in Cranbury, New Jersey.
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The truck offers a menu of drinks and food nearly identical to what customers would find in their neighborhood Starbucks® stores. The truck can move to various locations on campus throughout the day, making it convenient for students and faculty to grab a snack or beverage. Although hours will vary on each campus, trucks are able to adjust business hours to suit the needs of their customers, in some cases staying open later than a dining hall.
“Between classes, homework, extracurricular activities, jobs and socializing with friends, college students are always on the go,” said Michelle Burns from Starbucks Branded Solutions. “The Starbucks mobile truck is a perfect opportunity to increase the convenience of our offerings and help meet students wherever they are in their busy days.”