To Create a Better Everyday Life for the Many People
Once upon a time, a long, long time ago we decided that, instead of making
furniture for people with fat wallets, we would side with the majority of people
instead and offer them a better everyday life. We decided to offer a wide range
of home furnishing items of good design and function, at prices so low the
majority of people could afford to buy them. Ingvar Kamprad.
Many successful businesses stem from one simple good idea. Someone with
a bit more vision than average spots a gap in the market. He or she notices that
existing producers are failing to provide the benefits that consumers are really
looking for.
This case study focuses on a particularly successful business idea which
resulted in the foundation of IKEA, one of the largest home furnishing