Table 7 illustrates that the same set of respondents disagreed that scanning a QR code made them feel self-conscious (mean 2.43)or that pausing to access information on their phone was a problem(mean 2.78). In fact, the main perceived barrier was that QR codes‘ don’t offer any benefit or incentive’. 63% either strongly agreed or tended to agree with this statement. Some also thought that QR code technology was awkward to use (mean 3.0).