In terms of physical album sales, the revenue of foreign music albums is
around 5% of all of music albums sold in Thailand in 2007. However, after Thai
companies started selling Korean music albums, the sales raised to 20% of all
albums sold in 2009. The Ministry of Culture, Sport, and Tourism of South Korea revealed in the conference ‘Hallyu Forum 2010’ that 50 – 60% of the foreign music
album sales in Thailand came from K-pop music albums. (Korea Foundation for
International Culture Exchange 2014) It shows that K-pop has the ability to compete
with music from other countries in the Thai music market.