We started from the hypothesis that all the respondents are as cyber-consumers, mainly young people aged 25-29 years, having as reasons for buying convenience and paying a lower price than the one from the shelf, increased confidence in the feedback left by other online consumers, among preferences were the products of electronics and appliances category, most of them willing to make online orders under 100 lei. It was used the snowball sampling method, being an online research held on 10 to 19 April 2013, the questionnaire was hosted on www.esurveyspro.com platform. In this period there were registered 116 respondents (each respondent in his turn recommended or accessed from the post on personal page Feed of Facebook account).