//// Project Overview
The goal of the strategy term project is to give you
practical experience with the elements of strategic
management. Each end-of-chapter assignment
requires data collection and analysis relating the material
discussed in the chapter to the firm you select here
for study throughout the course. At the end of each
chapter, we make additional stages of a strategic analysis
available. The goal of this term-long project is to
give you a tangible application of many of the concepts
discussed in the text. By the end of the project,
you will not only have practice in using key strategic
management components and processes to increase
your understanding of the material, but you will also
be able to conduct a complete strategic management
analysis of any company.
//// Module 1: Initial Firm Selection
and Review
In this first module, you will identify a firm to study
for this project. We suggest you select one company
and use it for each module in this term project. Choose
a firm that you find interesting or one that is part of an