that brings us to the second of the two japanese expression for quality. which means 'enchanting quality' this kind of quality appeals not to customer expectations about reliability-that things should do what they're supposed to- rathor to a person's aesthetic sense of beauty and elegance that's what i think apple computer got right with the ipod and its many offspring the nano belonging to the man sitting next to me is a marvel not just of miniaturization but of rounded edges in a world of sharp corners