The Internet acts as a global distribution channel, making it possible to publish information at a faster pace than ever on a global scale. But what matters far more is the quality and ability of an idea to stand out and spread. Ideas, and the subsequent materialisations, are no longer regulated by money or time, but rather by the value of what’s on offer. An idea that took 10 minutes to come up with may be just as good, if not better, than an idea that took 10 hours of ruminating.