Snack Food Industry and the Snack Chips Segment
Snack chips are a segment of the snack food industry. The products in this category are made up of potato, corn and tortilla chips, pretzels, and ready-to-eat popcorn. The snack food industry includes snack chips but extends to all kinds of snacks including but not limited to: candy, cookies, crackers, nuts, etc…
Impressively, in 1990, the United States purchased 3.5 billion pounds of snack chips which equated to 14 pounds per person. The snack chip segment, in 1990, brought in $9.8 billion in retail sales.