It is envisaged that this approach can increase the customer satisfaction. The key difference in the value chain concepts of the tourism industry, when compared to manufacturing industry, is that the customer experiences the chain at first hand as it is the customer that passes from one process to other – rather than the goods in manufacturing – along the value chain. This view will help to make the managers, who use the tourism value chain framework, know and take the necessary actions to ensure overall customer satisfaction. The reason for this is that tourists – customers – evaluate their travel experiences as a whole. That is, bad experiences in one part of the value chain (e.g. hotel), will affect not only the future business of the hotel but also the future business of the tour operator, transportation, local travel agents and other parties that are involved in the entire value chain