Conclusion
Due to the bad economy consumers see the price even more. Make presentations M & M's cheaper than the market. Competitive advantage And social values, which opened for brand new coat a unique style of making M & M coat is stylish and unique. Should be able to penetrate the market M & M must be present strengths in terms of price and unique to the mall. In order to allow the distribution of opportunities in terms of cheaper prices and values of openness would make M & M marketing communications and branding to strengthen M&M to communicate with the market and create a strong brand, M & M. To accelerate the brand Expand distribution channels for market penetration and sales accelerated to achieve more production. Suing result in lower production costs for production orders in large quantities.