Solo travellers come in all different types and the Quebec tourism industry must adapt to attract this booming clientele. Although solo tourists obviously travel alone, they often travel in groups, as contradictory as this may seem. In fact, many travel specialists (tour operators and DMOs) are noticing that solo travellers wanting to experience new places with other people who share their interests now constitute a larger proportion of their group clientele.
Single travellers are a growing market segment. More and more people are single by choice at various stages of life because of marrying later, getting divorced, losing a spouse, etc., contributing to the rise in one-person households: