The former is expressed during verbal communication; the latter through one’s looks in general. In order to ascertain what kind of qualities and features are sought by potential partners, a person may have to “perform” several acts before receiving the approval they were looking for. Furthermore, Goffman (1990) states that individuals tend to accentuate and suppress certain aspects of the self, depending on the context of the situation. Whenever others are present, people tend to accentuate these aspects of the self that typically correspond to norms and ideals of the group the person belongs to, or wishes to belong to. We are constantly monitoring the self in order to earn the approval of others, and to give positive impressions of ourselves.