Although the U.S. automobile industry is doing poorly in global markets , on a relative basis Ford of Europe is doing better than other auto firms in Europe within the same middle market segment strategy. This is due to the fact that Ford implemented the worldwide geographic area structure more than a decade ago to give local European managers more autonomy to manage their operations. One analysis called Ford "the most efficient volume carmaker in Europe". Furthermore , Ford has an efficient set of designs matched responsively to the European market. Ford has kept costs down by partnering with European automakers such as Fiat and France's PSA Peugeot Citroen on chassis and engine production. Using the multidomestic strategy requires little coordination between different country markets , meaning that integrating mechanisms among divisions around the word are not needed. Coordination among units in a firm's worldwide geographic area structure is often informal. As mentioned earlier , this may be the most effective form of cooperation.