Walt gave my parents a personal tour of Disneyland in 1962. He told them he was always on the lookout for “plussing” opportunities - ways to provide more pleasure for the Guests. At Walt Disney World today, there's a “Take 5” program where each Cast Member is encouraged to take five minutes out of their day and make something special happen for a Guest. This could be as simple as offering to take a picture for a family (so everyone gets in the shot), to giving away a stuffed animal to a sick child in her hotel room.