5. Analyses and Results
The data was analyzed using SPSS. First descriptive statistics were employed then analysis of variance tests were
utilized to explore differences among tourist groups. Research findings of the study have shown that that there are
significant differences between gender groups based on their tendency to try unfamiliar food, feeling of escape when
consuming local food, collecting information before travelling to the destination and their return behavior to taste
the local food again. Some difference on marital status was also found such as tendency to see local food as an
opportunity to meet with locals. Two way anova was also employed using gender and marital status and significant
differences on tendency to recommend were found among married and single tourists based on their gender. The
details of the findings are shown below.