Some call it extreme narcissism, for others, it is just a bit of fun. For Estee Lauder, the selfie is a trend that has helped drive a rise in make-up sales. Cosmetics was the fastest growing division for the company for the full-year to 30 June, with turnover up 9%.The owner of brands such as Clinique, MAC and Bobbi Brown, said there has been a "shift in consumer preferences".The upshot is that the snap-happy want to be camera ready at all times.That impulse helped Estee Lauder's sales to rise by 4% to a total of $11.2bn for the year.