Lifestyle:
Marlboro ,the brand portrays an image of a rich standard of living accompanied by a rugged lifestyle. Its target customer is someone who are individuals with active lifestyles .
Personality:
Marlboro cigarettes have developed a brand persona around its products that corresponds to its customer needs. Some of the personality traits of Marlboro cigarettes are: Rugged, manly,tough and one that promotes a pastoral lifestyle.
Occasions:
Philip Morris puts in a lot of effort being seen on various cultural festivals so that it keeps connecting with new customer base every where it goes.