transportation vehicle to the retailer’s store. There is therefore only one
loading operation of milk into the roll-rack and only one loading/
unloading of the roll-rack to and from the transportation vehicle.
Furthermore, the roll-rack’s wheels remove any need for lifting the
crate throughout the process.
The roll-rack is then used to display the product within the store; the
rack is placed in refrigerators on the shop floor, either placed there
directly from the transportation vehicle or via the retailer’s holding
area. As before, the roll-rack’s wheels remove any need for lifting the
crate. The combined ‘cradle to grave’ storage and transportation of the
product reduces the potential for damaging stock. The wide, open front
of the crate makes it ideally suited to consumers’ needs: they can easily
select their product and can easily read product labelling information.
Finally, the empty roll-rack, when removed from the shop floor and
returned to the distribution centre, is then used to store other empty
racks, thus reducing return transportation space and consequently costs