First, make sure that the innovation strategy is clearly articulated, and communicated throughout the organization from the top all the way down to the lab bench.
articulated
Second, align the technical community with top management, and give the technical leaders a real seat at the executive table
third, ensure that the innovation agenda translates into a tangible action plan, clearly linked to a short, focused list of capabilities that will allow you to stand out in the marketplace.
the Need Seekers demonstrate better achievement on a number of strategic and cultural variables. And more
likely to financially outperform their rivals than companies following one of the other two strategies.
And perceived their performance in carrying out the two most critical innovation goals "superior product performance" and "superior product quality" to be much higher than did companies using either of the other two strategies.
And ranked as their highest innovation goal the creation of "advantaged products and services" and their number one cultural attribute as "openness to ideas from external sources"
These characteristics clearly lead to creating truly differentiated products by leveraging all potential sources of good ideas.
India and China companies are uping their investments in R&D.