The company chosen for the case study is a provider of products, services and support solutions for building and
maintaining network computing environments. The company sells scalable computer and storage systems, and software for operating network computing equipment. The products and services are used for many commercial and technical
applications in various industries from telecommunications to financial services, and from manufacturing to retail. The
company was chosen for its market leadership, the availability of resources and the significance of the website to the company. An initial review of the business press and available corporate publications confirmed that the firm was dedicated to the use of web metrics and committed extensive resources to generating and utilising web metrics