Blogs
What are they?
A blog is a regular list of ar4cles (‘posts’),
usually organised in reverse chronological
order (the most recent at top).
Blogs usually, but not always, allow readers
to comments on posts. They may be
moderated before publica4on.
Blogs may also contain content pages, link
lists and naviga4onal tools, similar to regular
websites.
Blogs are o_en operated by individuals as
personal or professional informa4on-sharing
channels. Blogs may also be managed by
teams, who post regular or semi-regular
ar4cles.
While specific blogging plaForms are available at liKle or no cost to simplify blogging, most
web content management systems can support blogging, albeit in a less managed fashion
and with less support for comments or rich content.
When to use them
Blogs are best used for dissemina4ng informa4on or holding structured discussions with
audiences on specific topics (similar to an online town hall mee4ng). As a blog is managed by
the blog owner, and only those with administra4ve rights may post to it, this provides a
measure of direc4on and influence over any discussions.
Blogs are o_en used to discuss the progress of a project, discuss a par4cular topical area or
provide rapid, but structured, news updates during a crisis.