Study Questions
1. What factors lead to variations in demand for rooms at a hotel such as the Accra
Beach?
2. Indentify the various market segments currently served by the hotel. What are the
pros and cons of seeking to serve customers from several segments?
3. What are the key considerations facing the hotel as it reviews the booking re-
quests from the West Indies Cricket Board2?
4. What action should Cherita Howard take and why?
2 For simplification of calculations, assume that each room will hold only one occupant, that is, 50 rooms equate to 50 cricket players.