and a
Consumers’ attitude and behavior toward online music piracy
Ludovica Cesareo and Alberto Pastore
Journal of Consumer Marketing
Volume 31 · Number 6/7 · 2014 · 515–525
522
pirated good, i.e. a product that violates validly registered
copyright. Notwithstanding, given the overlaps among the
two phenomena, in the remainder of the contribution the
two terms will be used as synonyms to indicate products
that generically violate others’ legally registered
intellectual property rights (trademarks, copyright and
patents).