For the in-class magazine industry traditional ads were not permitted to run in the class- room. This decision had been made by the education system. Since magazines usually depend on ad sales to generate approximately 54% of their revenue, in-class magazines had to depend on the sale of sponsored programs to make up this percentage of revenue These sponsored programs could be expensive with prices ranging from $50,000 to over $1,000,000 depending on the number of components that were included