The company also has a particular interest in demonstrating their positive role in Japanese society. A few years ago, the company came under fire for a situation in which a McDonald’s employee died after working extensive over-time hours for many months. Since then, McDonald’s has been making an extra effort to rehabilitate their image in the country. - See more at: http://www.brandingforgood.org/2012/02/mcdonalds-japan-collects-donations-for-new-ronald-mcdonald-house/#sthash.mDTf07NP.dpuf