I think user experience is about when a user encounters a product, then interacts with it, and the subjective feelings that occur to the user from that very moment to everyday usage. The process goes through different stages from the open-box experience, product usage, and issue solving. In the computer age, the holistic experience might include the hardware operation, software interaction, virtual consumer services, and brand loyalty. User experience is not only conveyed by using a product but also influenced by understanding its brand value.