Todd believes that the market for his company’s services has finally matured. First, numerous competing chains, such as the Mad Hatter, $12.95 Handwax, and Oil Can Henry’s, have appeared on the scene, and it now seems as if every town in the country with a population over 10,000 has at least one fast-food and one car care center franchise. Second, self-service gas stations, such as Mobil and British Petroleum, offer free automatic car washes with the purchase of gasoline. Third, many large oil companies, such as Pennzoil and Shell Oil, are entering the oil-change market and offering even lower prices in order to gain market share. Thus, Todd expects Kleen Kar’s 1993 earnings before interest and taxes (EBIT) of $17 million to remain relatively constant into the foreseeable future