Improving the performance of our brands
Using our insight to make our brands the first choice for guests
Delivering consistent customer experiences
Generating excellent returns from our hotels
Improving hotel revenue by encouraging guest visits
Improving the efficiency of our hotels and operating processes
Putting our market scale and knowledge to good use
Using our worldwide scale and experience to convert more hotels to our brands
Making the most of our global presence – guests choose brands they know when they travel
Strengthening our organisation
Investing in our people and our ability to do business
Building strong partnerships within our own company and with our owners across the world