Pricing strategies that encourage the purchase of exhibit space early in the sales cycle
organizers will discount the price of space for those who purchase it in advance
Tiered Pricing
to motivate exhibitors to purchase additional space by offering reduced rates as more space is secured
Often chain hotels, tourism promotion boards will purchase a number of exhibit spaces and then offer those exhibit booths/stands to their members at reduced prices
Alternate Booth/Stand Locations
Not all exhibit booths/stands must be located within the exhibit hall
Foyer / Lobby
Outdoor
Corner Space
Main Entrance Space