Rebranding a company is necessary in order to stay relevant in the market. However, sometimes, it may also cause a brand’s downfall.
Oomph has created an infographic that lists down some of the ‘best and worst rebrands of all time’.
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It highlights stories like Airbnb’s controversial Bélo logo that gained a substantial amount of online attention, which in turned became a success, and Gap’s US$100 million new logo, which lasted only six days before they reverted back to their original design.
Scroll down to view the other rebranding hits and misses.
Read more: http://designtaxi.com/news/381614/Infographic-The-Best-And-Worst-Rebrands-Of-All-Time/#.VkQFA3q-ajI.facebook#ixzz3rlYexfqi