To completely overcome these obstacles, ASEAN ICT Master Plan 2015 has been established and affordable broadband access to every community has been ensured. To achieve this prosperity, they set time frame to study from 2011 to 2013 in objective to lower intra-ASEAN roaming charges to promote the use of mobile broadband across the region(Ministry of Information and Communication Technology [MICT], 2012, pp.27-28). As in the minutes of meeting on September 2010, NBTC accepted workshop in international mobile roaming (IMR) report and submit to MICTto take in to account in cabinet meeting to set as public agenda. Nonetheless, there is now no concrete plan or policy for mobile roaming rate control. In this research is the logical applied to policy window model to study whether mobile roaming is recognized as problem or not and to understand why mobile roaming rate control come to be issued, which groups has contribution in agenda setting, and identify what and why should be the specific alternative for intra-ASEAN mobile roaming rate control is taken consideration.