2015 WTM Global Trends Report revealed visitors are looking beyond the mainstream, exploring alternative districts popular with local hipsters. Airbnb and its peers have played a central role in opening up these areas to tourists, as many lack hotels, with private rentals often being the only option for staying locally.
In January 2016, the financial website thestreet.com reported that the world’s traditional tourist destinations are becoming old-fashioned, as travellers are becoming more interested in unique and less known neighborhoods, such as Kreuzberg in Berlin and Amsterdam Noord in Amsterdam. Some travel companies are also starting to offer hipster tours of specific city districts, often led by local residents to enhance authenticity.