It's a bit gimmicky I'll admit. Anyway, MSI has received news from various media websites about possible bending of Intel 6th Generation Processors when using heavy-weight cooling solutions.
Possible bending might not occur straight away, however, as your system sits on its desk or moving it anywhere, could result in unwanted effects. To make sure you will never encounter this problem we developed the CPU GUARD 1151 to protect your Socket 1151 Intel Xeon E3 v5 / Core / Pentium or Celeron processor which strengthens the corners to withstand more vertical pressure.