Taking PATA for example, as the general rule that one of the PATA’s objectives of organization business would be, at company’s attempt realistically, to realize and understand how to gain paying customers from the market place. It is universally acknowledged that any great company product without customers would be just part of disappointing business of failure. Marketing requires increasing customer awareness, conveying well-thought-out information about company’s service or product, and even identifying customer prospects. In the same token, sales may lie in various different efforts to persuade and convince the target potential customers to make purchases of company products in the market. A successful and effective strategic marketing and sales plan can help organization place the emphasis on competitive position relative to company-selected battled market. The adopting of a feasibly strategic marketing strategy could substantially assist the tourism organizations in understanding the management efforts of marketing and customer relationship effectively.