Life style: no life style targeted but more and more busy life style and mobile generation (youth) are considered to be the most important part of Coke’s consumers.
Occupation: no occupation targeted but consumers are mainly students and family oriented people
Nature: fun, joy, entertainment loving…
Customer’s Media Habits
There are some habits which are given as follow:
· The young target audience of the brand loves media exposure
· Mobile generation & social media is part of daily life
· Connected people; they like innovations, they like being surprised.