Subject: K Fit
Dear Ross, Liz & Khun K,
I believe both SG and MY have been approached by K Fit to purchase a number of day passes.
What they provide is a central platform for anyone to purchase a ‘pass’ enabling access into our club and competitor gyms. Although their proposition is not illegal, it is unethical and erodes brand value.
They have unlawfully uploaded our logo unto their website and I am in the midst of drafting a legal notice. We will serve this face to face Monday when they are present for a meeting to ‘explore a business partnership’. The obvious risks from what they bring is the adverse effect of having members/potential members cancel FF memberships if a KFit one offers more variety at a cheaper rate (as Ross has highlighted), plus the additional administrative validation needed of each K Fit pass holder using our clubs.
MDs, If your team(s) has been approached by anyone from K Fit, please refer them to us.